A^2 Consumer Analytics
Comprehensive Quantitative Consumer Testing Services
Covering everything from study design and custom test programming to execution, analysis, and reporting
ABOUT
A^2 Consumer Analytics is dedicated to delivering exceptional quantitative consumer testing, transforming ideas into actionable insights. Specializing in consumer perception and preferences, product screening and evaluation, claims and superiority testing, and product impact on well-being, we provide the data-driven clarity needed to refine and elevate your offerings. With deep expertise in global consumer testing, we manage every aspect of research—from study design and custom test programming to precise execution, in-depth analysis, data visualization, and comprehensive reporting. By partnering with us, you’ll gain the insights necessary to make informed decisions, enhance consumer engagement strategies, and drive business success
AMIR ASHKENAZI, Ph.D.
With over 20 years of experience in consumer testing at a leading FMCG company, Amir Ashkenazi brings deep expertise in understanding consumer perceptions and preferences. Holding a Ph.D. in Cognitive Psychology from Tel Aviv University and having completed post-doctoral research on sensory processing at Yale University, Amir combines academic rigor with practical innovation. At Unilever, he applied a range of methodologies—from large surveys to eye tracking and EEG—while pioneering cutting-edge research techniques across numerous studies. His work has delivered valuable insights for iconic global brands, including Dove, Degree, Axe, Lifebuoy, Lux, Rexona, Vaseline, POND'S, and Dermalogica
